What if we already do FB Live?
On the surface, Facebook, YouTube, SoundCloud, Twitter, etc, are all really useful “free” tools with massive user bases for promoting, sharing and connecting. Yes, they can help drive traffic to your website or app, but what are we trading for all the “convenience?” (Smartfile).
Facebook is notorious for blocking content
A word of caution; they’re not actually free. They profit directly off of you, your followers, your traffic, your time, and especially all of your personal data (NYT).
Facebook is notorious for blocking content which is frustrating if you invest a significant amount of time developing and marketing it.
With all of the “noise” in social media, it’s easy to get lost in everyone’s over-saturated feeds and if you’re not optimizing everything for each platform’s unique algorithms, (Hootsuite) your content might never be seen. If you’re spending more time chasing social platforms moving targets than focusing on what you do, it’s probably time to redirect more energy to your own dedicated online and mobile platforms.
GODCASTING™ gives you complete control of your Radio Ministry and brand
In 2018, Facebook launched new programs to monetize content with strict eligibility requirements (FB). If you manage to meet their requirements, you’re locked into their ad network and revenue sharing. The same is true with YouTube.
Don’t neglect or dilute your brand by giving someone else control over it
What’s the take away? Social media can be an excellent tool for promoting content, but don’t neglect or dilute your brand by giving someone else full control over it. Social media platforms are the “landlords” of the internet and they can “evict” you or be condemned at any time. Remember Myspace, Google+, Vine and Friendster? As social media networks have outages or fall out of fashion, your brand is still intact when you maintain control of your own presence. (Nieman)
GODCASTING™ gives you complete control of your Radio Ministry and brand. The content. The advertising. The revenue. All of it. There’s no eligibility requirements to sell sponsorships or advertising and your Ministry keeps 100% of the revenue you generate. Which means, you can start offering sponsorship and advertising packages to business owners in your local community immediately. If you’re planning a conference, you can add it to your mix of marketing options to prospective sponsors right now.
Giving every Church in your larger body of Churches gives you a valuable national and international footprint that you can monetize at scale. Contact us directly for volume discount options at +1 (323) 552-7773 TODAY!
Start GODCASTING™ today for LESS than $19/week.